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| The Challenge |
| A global leader of real-time, multi-channel customer data integration was looking to expand it's service offerings into the automotive industry, a new vertical market for them. |
| Catwalk Action |
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Catwalk's role was to educate the project team on how the prospect and service marketing aspects of the automotive industry operate. "The industry has a tremendous track record making the most of customer relationships to market additional products and services," says Michael Coghlan, Catwalk managing partner. "Most dealers have some experience with using vehicle repair data to respond with next-step service offerings. Our role is to help our client take these services offerings to the next level with this industry." |
| Outcome |
| The client is up to speed on the industry. Catwalk is now in the development phase of the project, defining the requirements and implementation plan needed to roll out the prospect and service marketing system. |
| Final Thoughts |
| "This opportunity shows how our track record holds up," Michael continues. "The client came to us from someone we worked with at another client site. Our ability to grasp the business needs while delivering a streamlined tool that met their complex needs really impressed this guy. He saw we came through with everything we promised, every step of the way." |